Don't Spend a Fortune on Anti-wrinkle Creams

If you want to look young, don’t spend a fortune on anti-wrinkle creams. A study shows that the cheaper brands work just as well – if not better – than the more expensive ones.

This was the verdict of Consumer Reports, a monthly publication of the non-profit consumer research group Consumer Union that recently tested different products to determine whether or not they could fight wrinkles.

After 12 weeks of testing, researchers found that the best performer cost only $19. However, none of the products they tested was able to significantly reduce wrinkles.

“The top-rated products smoothed out some fine lines and wrinkles but even the best performers reduced the average depth of wrinkles by less than 10 percent, a change barely visible to the naked eye,” according to Belinda Goldsmith of Reuters.

"The tests revealed that, on average, these products made little difference in the skin's appearance and there's no correlation between price and effectiveness," a spokeswoman for the magazine said.

For its tests, Consumer Reports chose several popular brands priced from $19 to $355. The creams were used by 17 to 23 women aged between 30 and 70. The services of a European laboratory were used to recruit the women and evaluate the products.

“The women used a test product on one side of their face and the lab's standard moisturizer on the other side for comparison. A high-tech optical device was used to detect changes in wrinkle depth and skin roughness,” Goldsmith said.

Results were disappointing and showed that the effects of most anti-wrinkle creams were barely noticeable.

The small study, however, was criticized by some dermatologists. Dr. Tina Alster, a dermatologic laser surgeon from Georgetown University Medical Center in Washington, D.C., and a member of the American Academy of Dermatologists, said it was difficult to conclude from such a limited study that these products did not work.

"People would love to believe that cheap products are the same as the more expensive ones, and I may pooh-pooh someone paying $500 for a cream, but I do see the value of some of the luxury brands which are science-based. But it is a cautionary tale that people should be looking at the ingredients rather than just at the packaging," she said.

Still, some women said they would continue to use anti-wrinkle creams if only because it gave them the illusion of being beautiful.

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Author: MR.BiG

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